Rejuvenation of a Indigenous Health icon
![First Nations creative design for Indigenous health icon Wuchopperen Health Service | ingeous studios | ingeous studios First Nations creative design for Indigenous health icon Wuchopperen Health Service](https://ingeousstudios.com/wp-content/uploads/2024/01/wuchopperen-Indigenous-health-brand.png)
Our process
We take great pleasure in collaborating with local organisations, and Wuchopperen Health Services is a prime example. With four decades of dedicated service to the far north Queensland region, Wuchopperen Health Service continues to offer exceptional healthcare. However, there was a pressing need to establish stronger connections with a younger audience.
Recognising the value of Wuchopperen’s already established and well-known brand, we proposed a rejuvenation rather than a complete rebrand. Our approach involved delving into the essence of the existing brand, extracting meaningful elements that resonate with the local community.
![wuchopperen-Indigenous-health-brand-old | ingeous studios | ingeous studios](https://ingeousstudios.com/wp-content/uploads/2024/01/wuchopperen-Indigenous-health-brand-old-1024x576.png)
![First nations design for Indigenous health icon Wuchopperen Health Service | ingeous studios | ingeous studios First nations design for Indigenous health icon Wuchopperen Health Service](https://ingeousstudios.com/wp-content/uploads/2024/01/00_Wuchopperen-Brandmark-2020.png)
![First Nations creative design for Indigenous health icon Wuchopperen Health Service | ingeous studios | ingeous studios First Nations creative design for Indigenous health icon Wuchopperen Health Service](https://ingeousstudios.com/wp-content/uploads/2024/01/wuchopperen-Indigenous-branding-1024x576.png)
![First nations design for Indigenous health icon Wuchopperen Health Service | ingeous studios | ingeous studios First nations design for Indigenous health icon Wuchopperen Health Service](https://ingeousstudios.com/wp-content/uploads/2024/01/Wuchopperen-brand-sample.jpg)
Revitalising the Wuchopperen brand infused the organisation with the necessary boost, breathing new life into a long-standing iconic brand through understated stylisation. Introducing a contemporary color palette not only sets the brand apart in a crowded space but also imparts the vibrancy essential for the organisation’s visual identity.