Rejuvenation of a Indigenous Health icon

We always love working with our local organisations to build their presence in the marketplace and create meaningful connections to our local communities. Whuchopperen is just one of these organisations.
First Nations creative design for Indigenous health icon Wuchopperen Health Service

Our process

We take great pleasure in collaborating with local organisations, and Wuchopperen Health Services is a prime example. With four decades of dedicated service to the far north Queensland region, Wuchopperen Health Service continues to offer exceptional healthcare. However, there was a pressing need to establish stronger connections with a younger audience.

Recognising the value of Wuchopperen’s already established and well-known brand, we proposed a rejuvenation rather than a complete rebrand. Our approach involved delving into the essence of the existing brand, extracting meaningful elements that resonate with the local community.

 

First nations design for Indigenous health icon Wuchopperen Health Service
First Nations creative design for Indigenous health icon Wuchopperen Health Service
First nations design for Indigenous health icon Wuchopperen Health Service

Revitalising the Wuchopperen brand infused the organisation with the necessary boost, breathing new life into a long-standing iconic brand through understated stylisation. Introducing a contemporary color palette not only sets the brand apart in a crowded space but also imparts the vibrancy essential for the organisation’s visual identity.