Wet Tropics World Heritage Guides
In January 2023 we were engaged by Wet Management Authority to evaluate the existing design for the Wet Tropics World Heritage Guides program and re-design a new brand that connects to the programs stakeholders and the public.
The most important element to re-designing the Wet Tropics World Heritage Guides Program brand was to encompass the beauty of the Wet Tropic region while also signifying the human element to what the guide program does.
Se began with the creation of the brand shape of the water drop which is significant to the whole region and…
Overall the design of the brand and associated assets was welcomed by all individuals involved in the focus testing of the new brand and gave the program a great rejuvenation that connects with stakeholders and the public.