The Science Meets the Economy brand mark was designed to represent the program’s central role as a bridge between industry and academia. It visually communicates the program’s purpose of fostering meaningful connections, enabling collaboration, and driving the exchange of knowledge between these two critical sectors.

At the core of the design is a stylised puzzle motif, inspired by the existing Science and Technology Australia visual identity. This element reflects the idea of different pieces, representing disciplines, sectors, and perspectives coming together to form a cohesive whole. Complementing this is an arrow element, which conveys a sense of forward movement, progress, and momentum. Together, these elements symbolise growth, collaboration, and the successful translation of ideas, research, and innovation into real-world impact.

The brand mark has been intentionally created with a continued emphasis on a stylised and abstract visual language. This approach ensures alignment with the broader Science & Technology Australia brand while also allowing the Science Meets the Economy identity to stand confidently on its own.