To capture REA Groups journey we collaborated with Aboriginal artist Kerry Klimm to create an iteration of her original artwork that created a distinctive design piece that captures the narrative of REA Group's journey towards reconciliation.
As a pioneering global entity harnessing cutting-edge technology and collective worldwide expertise to provide unparalleled products and services to their clientele, REA Group stands at the forefront. Their extensive reach spans three continents, encompassing Australia, Asia, and North America. Our journey commenced by handpicking one of Kerry’s original artworks. Through collaborative efforts with both Kerry and REA Group, we meticulously refined the artwork, transforming it into a profound design piece that encapsulates the narrative of their reconciliation journey.
We introduced into the design elements that represent REA Groups work and the importance of recognising the Traditional Indigenous lands on which each properties resides. Throughout all of our Reconciliation Action Plan design processes we include an icon into the design which represents and acknowledges Aboriginal and Torres Strait Islander Country and Cultures as simple element which can be used across collateral assets.