Serious social campaign.

We were recently engaged by Aurukun Aboriginal Shire Council and Culture8 to collaborate on a combined online and offline campaign addressing the issues of Sly Grog and Home Brew in the community.

Aurukun Sly Grog Indigenous Social Media Campaign

Given our strong connection to Aurukun and the Wik people, it was important that this project reflected authentic voices from the community. Recognising that English is a second language for many residents, we chose to develop the campaign materials in both Wik-Mungkan and English. This ensured the messaging was accessible and culturally appropriate for delivery across Aurukun Shire Council’s social media channels and in print throughout the community.

 

The campaign

We travelled to Aurukun…

Social Videos

Along with print collateral we created a series of campaign videos were created for delivery across social media platforms in both English and Wik-Mungkan, with English subtitles. The videos proved to be highly successful and were delivered to specifically targeted locations and demographic audiences.

Aurukun Sly Grog and Home Brew Campaign Materials

The campaign was well received by the community and...