Serious social campaign.

Given our strong connection to Aurukun and the Wik people, it was important that this project reflected authentic voices from the community. Recognising that English is a second language for many residents, we chose to develop the campaign materials in both Wik-Mungkan and English. This ensured the messaging was accessible and culturally appropriate for delivery across Aurukun Shire Council’s social media channels and in print throughout the community.