Redesigning an Indigenous icon
We partnered with Aboriginal History to redesign their 50-year-old emblem representing Aboriginal history, replacing an outdated and culturally sensitive symbol with a respectful, modern design.
Aboriginal History is a peer-reviewed academic journal, published as an open-access publication by Aboriginal History Inc. in partnership with ANU Press. After nearly 50 years, the journal ask us to collaborate to redesign its emblem, which had remained unchanged since its inception.
For almost half a century, the journal’s emblem featured spirit figures drawn from ancient rock art in Laura, on the Cape York Peninsula. These figures, widely recognised across Far North Queensland as Quinkans, appear in extensive galleries of paintings and engravings that record ancestral spirits and cultural heritage for the Kuku-Thypan, Kuku Yalanji, Gugu-Yimithirr, Gugu-Warra, Gugu-Ballanji, Gugu-Minni, and Olkola peoples.
The previous emblem’s reference to groups of Quinkans, often associated with disruption and mischief was reconsidered in light of the journal’s role as a respected academic platform.
While it was important to acknowledge and respect this emblem, the redesign also recognised the need for an emblem that reflects the diversity of First Nations cultures across the Country and be respectful of the these culturally significants of these symbols within a logo or brand.
The new emblem honours the history of Aboriginal History while strengthening cultural representation of both Aboriginal and Torres Strait Islander peoples. The new emblem makes only minimal reference to Quinkans, broadening its symbolism to create a more inclusive and respectful representation of First Nations cultures.
A key element retained from the original emblem is the Quinkan footprint, reinterpreted to symbolise the inherent and enduring connection of First Nations peoples to Country and Culture, while also paying respect to the journal’s earlier design.
A singular knowledge-sharing line runs through the emblem, representing the pioneering role and journey of Aboriginal History in advancing interdisciplinary historical studies and symbolises the journey of Aboriginal History across the Country.
Finally, interwoven patterns, drawn from basket weaving traditions depict the shared and evolving histories of Aboriginal and Torres Strait Islander peoples and non-Indigenous communities. These woven lines embody the journal’s mission to bring together multiple voices and perspectives, creating a record that is both respectful of the past and vital for the future.
