Wuchopperen Health Service brand rejuvenation

We love working with our local organisations and Wuchopperen is just one of them. Forty years on Wuchopperen Health Service is still providing awesome services to the far north Queensland region but was in desperate need to connect better with a younger audience. 

Wuchopperen already had an established recognised brand and we suggested a rejuvenation rather than a re-brand. We started the process by extracting the meaning from the old brand and the elements that the local community connect through.