The Wik people came to us to design a strong, vibrant and unique cultural brand for their Native Title Prescribed Body Corporation, who manage traditional homelands of the Wik People.
An imperative to us with our significant connection to the Wik people was to create brand ensures the true cultural representation of Wik people and is culturally sound. Importantly the brand had to have significant representation of the vibrant culture of the Wik people and the beauty of their homelands.
We began conversation by talking to elders of the Wik people and discussing the importance of the brand and its cultural ties and representation.
With our knowledge of Wik culture and the discussions held with the elders, we proposed to develop a brand adapted using contemporary meanings from the Yuk Puyngk law stick.
In earlier times the Yuk Puyngk was used by the Wik people to mark country.
In its basic form the Yuk Puyngk would be a stick (yuk) with grass/reeds tied onto the top of the it. The Yuk Puynk would be placed into the ground to show who owed country, in its contemporary form it was scuptured by Danny Bowenda in the fashion in the image on the right.
The design elements represent a stylised, modern construction of a Yuk Puyngk with the addition of further Wik people representations including the five clan groups of the Wik peoples.
The brand is a top down view point of a Yuk Puynk and has five Yuk elements (stick/branch) in the centre which represents the five clan groups of the Wik peoples. In the traditional way the Yuk is used they are placed upright in the ground the be symbolise five clan group ownership over country.
The dark blood ochres for the earth and green for the environment. The stylised version represents clearly through is description that ‘We are the Traditional Owners’ and we make decisions for our country, just as the Yuk Puyngk signifies land or place ownership.
We make Indigenous brand made with meaning, that go way beyond the dots.