Queenslanders with Disabilities Network (QDN) based in Brisbane came to us to solve a simple problem. To help them develop materials that would engage Aboriginal and Torres Strait Islander audiences with the NDIS.
They had already developed materials for a mainstream audience but had not considered the artwork and how it would connect to audiences in remote and regional areas. So we went about fixing the problem through the development of Indigenous specific artwork that would talk to people on the ground.
The first thing we had to get right was a colour palette and fonts. Because of the target audience we decided to use natural connectors with using natural ochres and adding some vibrant colour to the artwork palette to give it a lift.
The font use was important to us, we had to have something that was easily readable for the audience. We regularly use Dyslexie font on local content collateral and decided to use it on these materials. Dyslexie font was developed for people with issues with dyslexics experience when reading.
It's also a great font to use with people from no-english speaking background and people with reading difficulties.
Another important element was the connectors, achieved through use of visually appealing Indigenous avatars at the forefront of the artwork. We made sure that people would connect with them with a small focus group who selected the male and female avatars we constructed.
All in all QDN was very happy with the artwork we created and in the time frame of three days, we created a piece of collateral artwork that is not only visually appealing but a true connector for our people. We love working on these materials and hope that you love them too.